12:30 - 12:40 pm | Opening Remarks & Kickoff

12:40 - 1:10 pm | Building Brands & Storytelling: The Keys to Audience Acquisition and Retention in Web3

Discover how leveraging storytelling can help create a distinctive brand while effectively communicating complex ideas. Explore strategies to stay ahead of emerging narratives, build emotional connections, and develop brand strategies that attract, engage, and retain your target audience in an ever-evolving Web3 ecosystem.

1:10 - 1:40 pm | Tactics & Metrics for Web3 Marketing

Explore the strategies and tools that drive audience acquisition and retention in Web3. This session dives into actionable tactics to attract, engage, and retain your target audience in a dynamic ecosystem. Learn how to effectively track and measure success with key metrics, including tweet volume, social conversations, on-chain data like daily active users, and user retention, ensuring your campaigns deliver measurable results.

1:40 - 2:10 pm | Data-Driven Strategies: Unlocking Growth for Your Token (Roundtable)

Harness the power of data and analytics to refine your marketing strategies, enhance audience targeting, and drive growth for your token. Learn how to use integrated platforms to track essential metrics like social conversations, on-chain activity, daily active users, and retention rates. Discover how user behavior informs partnerships, airdrops, and other on-chain initiatives. Gain insights into identifying influential figures and setting effective key performance indicators to maximize your campaign’s impact. Empower your team with the tools to create data-driven strategies that deliver measurable results.

2:10 - 2:20 pm | Break

2:20 - 2:50 pm | Staying on Top of Key Narratives

Staying ahead in Web3 requires understanding the narratives that drive the industry. This panel will uncover strategies for identifying the key topics shaping the conversation and pinpointing influential Key Opinion Leaders (KOLs) who amplify these trends. Learn how to set effective KPIs, use data to understand community cohorts, and conduct social listening to track trending topics and address pain points. The discussion will also highlight collaborative marketing techniques, such as building partnerships with other Web3 projects, influencers, and community leaders, to maximize visibility and impact.

2:50 - 3:20 pm | What Institutions Look For In Tokens: Fireside Chat With Joshua Frank

Join Joshua Frank, CEO of The Tie, for an engaging fireside chat on the evolving institutional landscape in crypto. Learn where institutions are focusing, where new capital inflows are coming from, and how data-driven insights are shaping investment decisions. Gain actionable insights into emerging trends, key metrics, and strategies to position your token for long-term success.

3:20 - 3:30 pm | Break

3:30 - 4:00 pm | Understanding Your Community: An Analytical Approach To User Segmentation & Social Listening (Roundtable)

Discuss the transformative potential of data to gain deeper insights into your community. This roundtable focuses on using user segmentation and social listening to identify and analyze community cohorts, track trending topics, and address user pain points. Get the chance to share insights into leveraging data to create tailored strategies that resonate with your audience and drive meaningful engagement in Web3.

4:00 - 4:30 pm | Metrics-Led Success Stories

Discover how leveraging storytelling can help create a distinctive brand while effectively communicating complex ideas. Explore strategies to stay ahead of emerging narratives, build emotional connections, and develop brand strategies that attract, engage, and retain your target audience in an ever-evolving Web3 ecosystem.

4:30 pm | Closing Remarks

*subject to change.